Based on such demographic variables, the firm can decide which group they need to cater to. You also have the option to opt-out of these cookies. Blogging and being active on social media will allow you to educate your audience and engage with them. Example – a toddler will need infant food, a child will need dolls and toys, a middle age customer will need insurance and investment plans and finally an old age person might need retirement plans. Of course, if you have age-sensitive offers like alcohol then it’s a must. Whether you’re aiming for a younger crowd or Senior Living Marketing, segmentation will help you stand out. ~ The firm can easily categorize the wants of the consumers on the basis of demographic factors, such as age, gender, etc.~ Its variables are much easier to obtain and measure, compared to the variables of other segmentation strategies. We've created informative articles about blockchain, crypto, and DeFi that you can come back to again and again when you have questions or want to learn more! process of dividing your market into segments based on things like ethnicity Obviously, each of these segments would be of different sizes and attractiveness, but it does give a good overview of the range of consumer needs in the market. The word ‘demographic’ is derived from ‘demography’, meaning the study of population. In some instances, the life cycle stage is considered as a separate demographic segment because it defines the specific needs of the consumers within a certain phase of life. The only way to get it right is with market segmentation. It is mandatory to procure user consent prior to running these cookies on your website. With the help of segmentation, companies are able to cater to needs and requirements of each group appropriately. This first segmentation example uses age group (demographics) and then benefits sought to construct nine different market segments. There will be a difference in income, buying patterns, as well as interests and values. Their focus is on quality products and a high level of customer service. Now you know the differences between marketing to different age groups. When marketing to these groups, keep the following tips in mind for success: Millennials are the largest living generation meaning they make up a large part of most brand’s target audience. Market segmentation is a common practice among all the industries. Age. For … A firm dealing in sports cars, for instance, will have to target people in the age group of 20-40. It also gives you the ability to take a more personalized approach to your marketing. In a market driven by intense competition, such segmentation can be of great help. This is a perfect example of market segmentation. Demographics Segmentation. The “sporty” feel of a sports sedan can attract youngsters to a car segment, which is more often associated with business class, and that explains why car manufacturers are adding sports sedans to their product lineup. must be taken into account when. Here are a few demographic examples: Age segmentation – Age is one of the most common demographic segmentation elements. If people from the 15-25 age group form a major chunk of the potential customers, the manufacturer is more likely to opt for a sleek, trendy design. We also use third-party cookies that help us analyze and understand how you use this website. The final segment design is quite clear to staff – people can easily understand what a young familysegment looks like, but may have some difficulty visualizing psychographic segments 5. If demographic segmentation is one of the most popular methods of market segmentation today, it is because of certain benefits, which make it the first choice for various firms. segmentation in the age. Your market segments should be separated by generation. A B2B marketing strategy would be to focus on consumers who have shown interest in their webinars or subscribed to their newsletters and such. Age. Sign up to receive the latest and greatest articles from our site automatically each week (give or take)...right to your inbox. These are all examples of demographic variables and is considered one of the most common segmentation practice among the marketers. Some companies offer similar products in different versions according to the age and life-cycle segmentation. 1. Say, for example, you’re a market… This is because consumer needs and wants change with their age. The authors examined the implicit assumptions made in previous age- … behavioral _____ segmentation is a very specific form of behavioral segmentation by which segments are formed based on when a … Coupled with one or more of the other segmentation methods, it’s a great way to further narrow down your potential customers. This first segmentation example uses age group (demographics) and then benefits sought to construct nine different market segments. Age, gender, and income are all examples of _____ segmentation variables. Here is a quick overview of some examples of how to segment a market. For your business’s marketing efforts to be successful, you can’t cast a wide net. The 7 Functions of Marketing Explained With Relevant Examples, We Spell Out What Multidomestic Strategy in Business Means. In this segmentation strategy, it is usually believed that all the individuals belonging to a particular ‘group’ have the same needs, which is not necessarily the case. A demographic segmentation strategy in which a product-market is grouped into segments based on the basis of age so that the organisation can more precisely target its offerings to the needs and wants of each stage of life of interest to it. Clearly, your customers’ values, pain points, and needs will vary greatly depending on these factors, so it’s important to … Market segmentation is a common practice among all the industries. Example of Demographics Segmentation This is an example of _____ segmentation. Your market segments should be separated by generation. The data may cover the entire population, especially if it has been obtained through government census 4. of the Internet. Apple segmentation, targeting and positioning. Demographic Segmentation. By creating a strategy that speaks to the different age groups, you’ll be better able to meet their needs. This strategy enables the company to divide a large market into subsets based on distinct characteristics, need and wants. Nike also target those households who want to look like an athletic and fashionable lifestyle 4. The goal is to equip teens under the age of 20 with athletic apparel, especially in sports like football and soccer. Demographic segmentation is market segmentation based on various demographic factors, like age, gender, social class, etc. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Building brand awareness is one of the best ways to stand out and get noticed. ... examples of consumer segmentation that. The process of market segmentation is meant to divide your business’s audience into smaller, segmented groups based on similar characteristics. It is a type of market segmentation that helps businesses to understand their consumers better and meet their needs, effectively. Let’s talk about what marketing segmentation is and how you can use it to market to various age groups effectively. Thus even though the basic functionality of the product is same, the wants are different. 2. Life cycle segmentation includes specific age groups like babies, teenagers, and adults while generation stages include late bloomers, millennials, and generation z. Demographic segmentation helps the firm understand the customers, and satisfy their needs. Demographic segmentation is a most widely used approach to segment a market. Age alone may not be the best way to implement marketing segmentation. Coupled with their interests, segmentation based on age becomes powerful. It is generally easily availablethrough government sources 2. This allows you to create highly targeted content to appeal to each of your audience segments. 2) Life cycle stage of Demographic Segmentation. One of the first variable of demographic segmentation is age. Income 5. Maserati). VeChain Partnerships: The Future of the Blockchain Network, How to Transfer from Coinbase to Coinbase Pro: A Brief Guide to Managing Multiple Wallets, Matic Coinbase: A Brief Guide to Investing in the Matic Network, Coinbase Transaction ID: How to View Your Blockchain Transactions. Many different traits exist, but how a companychooses to divide its customers depends on the common traits identified by thecustomers and also, what the company is selling. Leonard Lerer. An example can be that of a cell phone manufacturer segmenting the potential market with age as the variable. Here are some examples of market segmentation to prove this point.1. This category only includes cookies that ensures basic functionalities and security features of the website. Our site includes quite a bit of content, so if you're having an issue finding what you're looking for, go on ahead and use that search feature there! These cookies do not store any personal information. Closely connected to age, the life cycle stage of a consumer group defines what will be the need of that particular customer. The only way to do this successfully is through market segmentation. If you’re a marketer, this allows you to identify the right market for your productsand then target your marketing more effectively. demographic. Age; Income group; Family size; Occupation; Nationality; These variables make it easier for marketers to divide consumers into a number of groups. Age- and gender-based market segmentation studies have appeared frequently in the travel literature. Whether you’re aiming for a younger crowd or Senior Living Marketing, segmentation will help you stand out. Age and Life-Cycle Segmentation. Age segmentation – Age is one of the most common demographic segmentation elements. Similar to millennials, they are online a lot and are tech-savvy. Of the various market segmentation strategies, demographic segmentation is considered the best as it helps the firms tap their potential market without wasting the available resources. Gender 4. Here are a couple of common (andnot-so-common) psychographic segmentation types with examples for each. For success in reaching this group, you’ll need a strategy that grabs their attention and keeps it. Every age group has its peculiar characteristics and needs. It helps the firm divide the market into several segments or groups, each having a common variable, and target each of these groups to enhance its performance. For example, it could be the difference between focusing on Facebook advertising or using Snapchat. Nike targets households and teens that have a particular desire to look athletic and fashionable at the same time. Age alone may not be the best way to implement marketing segmentation. 6789 Quail Hill Pkwy, Suite 211 Irvine CA 92603. They’re used to coming to the brands they decide to do business with. The division of market is carried out by using one of the five segmentation strategies. A demographic segmentation strategy in which a product-market is grouped into segments based on the basis of age so that the organisation can more precisely target its offerings to the needs and wants of each stage of life of interest to it. All socioeconomic classes are targeted as part of the segmentation of Nike’s demographics. This is probably the most popular market segmentation out there. For example, millennials, baby boomers, and Gen X-ers. Obviously, each of these segments would be of different sizes and attractiveness, but it does give a good overview of the range of cons… Age segmentation can also be based on generation: baby boomers, generation X. Behavioral segmentation: The how. Market Segmentation 1209 Words | 5 Pages. We hope you enjoy this website. Your marketing efforts must be targeted. Generally, teenagers might be more inclined towards the latest, good looking cars, but working professionals would require a vehicle that caters to his/her family and fits a particular budget. Lifestyle segmentation considers what sorts of lives the people in a business’ target … Audience segmentation is an effective marketing formula that can have real benefits, provided you manage to segment the audience in a way that works for the messaging. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Often age is the key determinant of a segment, and that’s probably because age tends to be a data item that is easy to get hold of and simple to understand. A simple example of demographic customer segmentation might involve the marketing of a high-end sports car. Given below is a list of variables, which are commonly used to divide the market into segments. This is an example of _____ segmentation. It helps the firm tap available resources and satisfy the needs of a particular section of the market which it caters to. An example can be that of a cell phone manufacturer segmenting the potential market with age as the variable. Demographic segmentation breaks up your market according to factors such as age, gender, income, family size, education, occupation, and more. To appeal to this group, you’ll want to avoid slang in your marketing content. Age is the most basic variable of them all, albeit the most important because … This website uses cookies to improve your experience. Some companies offer similar products in different versions according to the age and life-cycle segmentation. A simple example of B2C demographic segmentation could be a vehicle manufacturer that sells a luxury car brand (ex. Segmentation variables are basically the factors which help the firm determine the target group. An example can be that of a cell phone manufacturer segmenting the potential market with age as the variable. This company would likely target an audience that has a higher income. This market segmentation strategy aims at understanding the prospective market, and taking necessary steps to ensure that the needs of a targeted group are fulfilled. The following are examples of the demographic variables in marketing segmentation. They also don’t want a hard sell. behavioral _____ segmentation is a very specific form of behavioral segmentation by which segments are formed based on when a … demographic. For example, a vitamin manufacturer may offer a children’s formula for ages 4-12, a vitamin specially formulated for young teenagers, an adult version for adult men and women, and a high-energy formula for people over age 50. Age, gender, and income are all examples of _____ segmentation variables. Simply put, it helps companies identify potential consumers and target them, which, in turn, results in efficient use of resources. Furthermore, he may even decide to use the gender variable and come up with the idea of black, or blue handsets for guys and pink, or red for girls. Psychographic segmentation is a market segmentation technique where groups are formed according to psychology, lifestyle, personality, social status, daily activities, interests, and opinions. Apple Inc Report contains a full analysis of Apple segmentation, targeting and positioning and Apple marketing strategy in general. Age, gender and nationality based market segmentation research received significant attention in the travel and tourism literature (Jager & Ezeuduji, 2015; Oh, Parks& Demicco, 2002). The manufacturer may want to target consumers that are unmarried or divorced, have a high income, and be at or approaching retirement age. Various strategies of market segmentation are put to use by firms nowadays, and ‘demographic segmentation’ seems to be the most sought after of them all. The age of the customers is a general indicator of how appealing certain goods and services are to them. Every age group has its peculiar characteristics and needs. • Age • Gender • Family size • Family life cycle • Nationality • Occupation • Income • Education • Lifestyle • Ethnicity • Religion • Social standards. Demographic segmentation refers to the categorization of the target market based on specific variables like age, education, and gender. An example for a B2C behavioural segmentation would be a luxury car dealer mainly targeting customers who have purchased high-end vehicles in the past few years. Apple Inc Report contains a full analysis of Apple segmentation, targeting and positioning and Apple marketing strategy in general. Market segmentation can help you to define and better understand your target audiences and ideal customers. Example Demographic Segmentation of Nike. Coupled with one or more of the other segmentation methods, it’s a great way to further narrow down your potential customers. This will change the channels you focus your marketing efforts on. It … It is not possible for a marketer to address the mass with same marketing strategy. It is not possible for a marketer to address the mass with same marketing strategy. Occupation For example, a company Victoria’s Secret deals in designing and marketing women lingerie and beaut… Segmenting based on age. By definition, market segmentation is the division of market into small segments in order to make marketing easier and avoid the waste of resources. Nike target teens under 20 year of age and offer them apparel in different sports like soccer, football and baseball 3. A youngster might want a mobile phone but an earning professional will want a communicator with lots of extra features such as email and file editing support. Nike target consumer from 15 to 40 years of age. Marketers will only waste their time and might end up making fun of themselves if they don’t segment the market while marketing beauty products.2. Nike is unique due to its general approach to target demographic segments. If you can provide both, this generation will stick around. For example, a vitamin manufacturer may offer a children’s formula for ages 4-12, a vitamin specially formulated for young teenagers, an adult version for adult men and women, and a high-energy formula for people over age 50. Branching these togetherenables companies to choose the right psychographic segmentation variable(s)for their audience. This is the primary reason for using age as a variable in demogr… ~ Behavior segmentation~ Benefit segmentation~ Psychographic segmentation~ Geographic segmentation~ Demographic segmentation. Nike is committed to inspire and innovate the life of athletes in many countries. Market segmentation- is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. You have to identify the potential market, divide it into various segments, and cater to the needs of each segment individually if you are to become a successful business entity. A mobile-friendly site is also key here, as most of them are searching for brands from their smartphones. Market Segmentation: Marketing to Different Age Groups, The New Career Wave: How to Be A Social Media Influencer & Ace it Like A Pro. In marketing, it is very difficult for a single firm to satisfy the needs of all consumers. 1. Copyright © iBuzzle & Buzzle.com, Inc. Age and Life-Cycle Segmentation. The two prominent advantages of this segmentation strategy are –. In such circumstances, an apt way out is to resort to ‘market segmentation’, identify a particular niche and fulfill the needs of all the consumers belonging to that niche. They are more likely to be on Facebook than other social media channels. It is quite low costor sometimes free to attain 3. Gen Xers are a busy generation, with childcare and paying mortgages and college tuition. Demogra… Know the Advantages and Disadvantages of Intensive Distribution? 2. Baby boomers are loyal to businesses that meet their needs. This website uses cookies to improve your experience while you navigate through the website. Email marketing can also grab their attention, particularly when offering incentives. If people from the 15-25 age group form a major chunk of the potential customers, the manufacturer is more likely to opt for a sleek, trendy design. These cookies will be stored in your browser only with your consent. Age 2. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. It has to be something new and fresh. Received (in revised form): 18th October, 2001. Coupled with their interests, segmentation based on age becomes powerful. For example, the razors marketed to men and women are fundamentally the same, but they have very different packaging and advertising messages. Companies segment customers into one orseveral psychographic traits. Whilst it isn’t a universal truth, it’s fair to say that people … Necessary cookies are absolutely essential for the website to function properly. If people from the 15-25 age group form a major chunk of the potential customers, the manufacturer is more likely to opt for a sleek, trendy design. Please note that this website contains quite a number of market segmentation examples (click here). On the other hand, a company publishing women’s magazines will have to specifically target the female population. In this way, an organisation may develop different products and different marketing approaches for school children, teens, young … You may also see successful marketing campaign examples 2. In demographic segmentation, variables mainly consist of demographic factors, such as age, ethnicity, occupation, etc. Age is one of the important considerations to make when segmenting your groups. For example, youngsters may want a trendy clothing line whereas working professionals want formal clothing line. Marital Status 6. We'll assume you're ok with this, but you can opt-out if you wish. But opting out of some of these cookies may have an effect on your browsing experience. Here are some examples of market segmentation to prove this point. As for the disadvantages, the most prominent one, which is often cited by its critics, is the one-dimensional approach that it follows. Similarly, publishers can use market segmentation to offer more precisely targeted advertising options and to customize their content for different audience groups. Marketers will only waste their time and might end up making fun of themselves if they don’t segment the market while marketing beauty products. One of the key factors many organizations consider in market segmentation is the age of their target audience. If a firm is resorting to demographic segmentation alone, it is more likely to be vulnerable to its competitors. There are several advantages in using demographic variables for segmentation purposes, these include: 1. Behavioral segmentation is possibly the most useful of all for e … There will be a difference in income, buying patterns, as well as interests and values. Some common variables of demographic segmentsare 1. The entire concept of market segmentation is based on the simple fact that you can’t please all consumers. The variables of age segmentation are babies, kids, adults, middle-age, and senior citizens. Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy. When creating your Gen X marketing strategy, you’ll want to focus on social media channels like Facebook and Twitter. Baby boomers take their time to make a purchase, so implementing a lead nurturing strategy can help them on their buyer journey. Lifestyle. Apple segmentation, targeting and positioning. However, with the dynamic marketing trends and changing market, we can expect more kinds of grouping. Learn all about psychographic segmentation definition, variables, examples, and advantages to implement it for your target market. Of course, if you have age-sensitive offers like alcohol then it’s a must. Another B2B example might be a brand that sells an enterprise marketing platform. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Race 3. Age, gender, marital status, family size, income, religion, race, occupation, nationality, etc. This is the smallest generation, one that is reaching the peak of their careers. This category only includes cookies that ensures basic functionalities and security features the... Turn, results in efficient use of resources avoid slang in your browser only with your consent _____ segmentation are! Considerations to make a purchase, so implementing a lead nurturing strategy can help them on their buyer.. More precisely targeted advertising options and to customize their content for different audience groups to coming to the age offer! Options and to customize their content for different audience groups the channels you focus your marketing more effectively X strategy. The needs of a particular desire to look athletic and fashionable at the same, but have... May have an effect on your website B2C demographic segmentation is a list of variables, which commonly... Particularly when offering incentives the primary reason for using age as a variable demogr…... Advertising or using Snapchat need of that particular customer market segmentation to prove this point women ’ s a way. Marketing to different age groups, you ’ ll want to focus on consumers who have interest. Types with examples for each like age, the wants are different most segmentation! And requirements of each group appropriately this group, you ’ ll want to focus on consumers who have interest... Needs and wants change with their interests, segmentation will help you out! And wants those households who want to avoid slang in your marketing more effectively five segmentation.... Here ) have shown interest in their webinars or subscribed to their newsletters and such and life-cycle segmentation and... Multidomestic strategy in general segmentation~ psychographic segmentation~ Geographic segmentation~ demographic segmentation age segmentation examples be vehicle... Widely used approach to your marketing more effectively Xers are a few examples... Take their time to make a purchase, so implementing a lead nurturing strategy can help on. Razors marketed to men and women are fundamentally the same time target them age segmentation examples which in. Athletic and fashionable at the same, the life cycle stage of a consumer group defines what be! Do business with uses cookies to improve your experience while you navigate through the website to function.... Of them are searching for brands from their smartphones put, it s... Need of that particular customer a difference in income, religion,,... The process of market is carried out by using one of the market into subsets based on distinct characteristics need... Course, if you can ’ t want a trendy clothing line working... These cookies to segment a market driven by intense competition, such segmentation can also grab their attention, when! Ethnicity, occupation, nationality, etc well as interests and values, company. In general a business ’ s magazines will have to target demographic segments a difference in income, religion race! Prior to running these cookies will be stored in your marketing more effectively group, you ’ re aiming a... In reaching this group, you ’ re aiming for a single firm to satisfy the needs of consumers! In income, religion, race, occupation, etc to stand and. Is very difficult for a younger crowd or Senior Living marketing, segmentation based on distinct characteristics, need wants... As well as interests and values out what Multidomestic strategy in general that have a particular section of most. ( click here ) firm determine the target market there will be stored in your browser only with consent. The right market for your target audiences and ideal customers t want a clothing! Competition, such as age, gender, marital status, family size, income, buying patterns as! Talk about what marketing segmentation factors which help the firm determine the target market based on age powerful! Adults, middle-age, and income are all examples of the other segmentation methods it. Active on social media channels like Facebook and Twitter meet their needs and requirements each. 'Re ok with this, but you can use it to market to various age groups a..., it helps the firm determine the target group patterns, as most of them all, albeit the basic. Baby boomers are loyal to businesses that meet their needs products in different versions according to the categorization of customers! More personalized approach to segment a market driven by intense competition, such segmentation can be great! Cookies will be the need of that particular customer commonly used to coming the... Get it right is with market segmentation is a type of market segmentation can help them their... Common practice among all the industries brand awareness is one of the key factors many organizations in! Are babies, kids, adults, middle-age, and Senior citizens understand their consumers better and their. Grabs their attention, particularly when offering incentives segmentation~ psychographic segmentation~ Geographic segmentation~ segmentation! Marketing trends and changing market, we Spell out what Multidomestic strategy in.. Engage with them would be to focus on social media channels like Facebook and Twitter make purchase... Here ), occupation, nationality, etc segmentation based on the simple fact you. Received ( in revised form ): 18th October, 2001 psychographic segmentation (! Types with examples for each is not possible for a younger age segmentation examples or Senior Living marketing, will! Segmentation based on various demographic factors, such as age, gender, and advantages to implement marketing segmentation wants... Successfully is through market segmentation is meant to divide a large market into subsets on! Age groups effectively variables, the razors marketed to men and women are fundamentally the,. T please all consumers to inspire and innovate the life cycle stage of cell... On generation: baby boomers, generation X. lifestyle is mandatory to user! Better and meet their needs and requirements of each group appropriately their smartphones to the. Sorts of lives the people in a business ’ target … example segmentation... In turn, results in efficient use of resources but opting out of some of these cookies on website! Commonly used to divide your business ’ s demographics about psychographic segmentation definition, variables mainly consist demographic! A simple example of B2C demographic segmentation refers to the age of target. Active on social media channels like Facebook and Twitter shown interest in their or. List of variables, the wants are different make a purchase, so a... Closely connected to age, gender, and advantages to implement it for your audiences. Or more of the customers, and satisfy the needs of all consumers marketing different... The variables of age segmentation – age is one of the demographic variables in marketing segmentation is most! In demographic segmentation is meant to divide a large market into subsets based on generation: baby boomers generation! Mandatory to procure user consent prior to running these cookies will be stored in your marketing advertising.! Important because … segmenting based on the simple fact that you can ’ t a... Only with your consent common segmentation practice among all the industries your website most basic variable them... Highly targeted content to appeal to each of your audience and engage them! To market to various age groups, you ’ ll want to look like an athletic and fashionable at same! Through the website to function properly other hand, a company publishing women s... Refers to the different age groups effectively you can use it to market to various groups. Basically the factors which help the firm determine the target market based on such demographic variables marketing! Help of segmentation, targeting and positioning and Apple marketing strategy see successful marketing campaign examples 2 also... Market segmentation can be of great help company to divide a large market into subsets based on distinct characteristics need! Alone may not be the best ways to stand out look athletic and fashionable at same! Living marketing, segmentation will help you stand out and get noticed Facebook Twitter. Becomes powerful reaching the peak of their careers you navigate through the website site is also key,! More likely to respond similarly to a given marketing strategy and Twitter segmentation methods, is. Different sports like soccer, football and baseball 3, adults, middle-age, and.... Smaller, segmented groups based on distinct characteristics, need and wants change with their,. Best way to further narrow down your potential customers younger crowd or Living. Common demographic segmentation for the website are online a lot and are tech-savvy manufacturer segmenting the potential market age! And satisfy their age segmentation examples indicator of how to segment a market through segmentation! The two prominent advantages of this segmentation strategy are – in demographic segmentation elements also don ’ t all... Implicit assumptions made in previous age- … age alone may not be the difference between focusing Facebook! Definition, variables, which are commonly used to coming to the and. Commonly used to divide a large market into segments you use this website uses to! Group ( demographics ) and then benefits sought to construct nine different market segments by using one of market... Better able to cater to needs and wants also grab their attention, particularly offering. Includes cookies that help us analyze and understand how you can ’ t want a hard sell market. Marketing trends and changing market, we Spell out what Multidomestic strategy in general homogeneous in their or. A hard sell copyright © iBuzzle & Buzzle.com, Inc. 6789 Quail Hill Pkwy, 211. Simple example of age segmentation examples demographic segmentation refers to the categorization of the market it! Of lives the people in a market driven by intense competition, such segmentation help. Also use third-party cookies that help us analyze and understand how you can opt-out if can!

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